3 tips on your founder role

Most founders, at various points in their journey, begin to question the fit with their role. This can happen when the company is growing, new stakeholders join, and your role shifts in a specific direction. Another example is when they take on a temporary role — such as sales, investor relations, or managing operations.


While this may be fine for a short period, if it becomes a long-term situation, it can lead to demotivation and burnout. It’s essential to regularly evaluate your role and ensure that it aligns with both the company’s needs and your personal growth.

Here’s 3 tips how

know your strengths

personal priorities and values: Evaluate how these match your current activities and the value you bring to your company. What brings value and gives you energy, and what would you rather ‘let go’?

  • Both for yourself and your team. Challenge yourself to overcome any limitations you identify and find ways to turn them into opportunities. Think about how can you make this alignment happen.

To free up your time and focus, it’s essential to let go of tasks that don’t align with your strengths or priorities. This means hiring the best people, setting up efficient procedures. Use tools like the Eisenhower matrix to prioritize important tasks, delegate effectively, and focus on what truly drives value for your business.