UPSTREAM Founder Circle
Growth requires constant focus, sharp choices, drive, and energy.

A lot is expected of you, by your team, your shareholders, and by yourself.

 

With pressure and responsibility constantly on your plate, the founder journey is intense. Yet we rarely talk about this openly. While it’s exactly these conversations that help us stay sharp and resilient together with peers who truly understand the journey.

Pre‑announcing: the UPSTREAM Founder Circle

That is exactly why the UPSTREAM Founder Circle exists. Not as a casual networking club or a one‑off workshop, but as a consistent peer circle of founders who continue to grow as entrepreneurs and as individuals.


A dedicated, committed group of 8 to 10 founders, working around relevant themes to make better decisions, recognize patterns, and keep developing personally while their companies continue to scale.

De Founder Circle at a glance:

  • pre-session check‑ins: where are you right now, and what’s really going on?
  • One theme per session: your role and leadership, your personal energy and drive, tough decisions, and how to stay strong and grounded while building your company.
  • Guest speakers: experienced entrepreneurs who have been through the scaling journey themselves.
  • Every session is built around real cases from the group: peer intervision with founders who genuinely understand what you’re facing.
  • Follow‑up where needed: with relevant insights, resources, or a personal check‑in to support your ongoing growth with professionals if necesarry not just as a founder, but as a person.

More details will be shared during UPSTREAM, but if this resonates with you, let us know your interest early. Spaces are limited, and we’re curating the circle with intention.

For founders – by founders

For founders who have already experienced meaningful growth and development in the (early) growth phase. Founders who consciously make time to pause, recalibrate, and look ahead while their company continues to scale.


And you don’t do that alone. The sessions of the Founder Circle focus on the topics that really matter. Each session offers concrete insights, clear decisions, and actionable takeaways you can apply immediately.


It provides a sharp check‑in with yourself: you more quickly recognize what’s going on within yourself and within your business and you make more deliberate choices, instead of automatically pushing forward.


So that, especially when it matters most, you stand stronger and more grounded in your role as a founder.

Learn more?

Curious to learn more about what the Founder Circle offers? Schedule a short, no‑obligation check‑in call with Wouter.