So founders can thrive.
Building a company asks everything of a founder. Sometimes too much. We bring the tools, the peers and the coaching that help founders stay mentally strong, grounded and focused on growth.
- 72%
- of founders say building takes a serious toll on their mental health.
- 82%
- don't talk about it openly.
- 300+
- in-depth interviews with experienced founders over 3 years of research.
We created what we missed.
Wouter de Bruijne scaled ParkBee to 100+ FTE across five countries. By year six the company had grown, and he felt he had not. A sentence he couldn't say out loud in any of the rooms he was already in.
Sander Peltenburg built De Krekerij from a food idea into a production company during Corona. Having had many highs and lows he had to finally make the decision with his team to end the company. Different sector, different scale, same discovery: investors want confidence, teams want direction, families want the founder to be present and none of that leaves room for the actual thing.
They started asking around. Three years and 200+ interviews later, the pattern held: experienced founders described the role as structurally isolating, and carried stress they never took home.
Three ways to build founder resilience.
Work on founder resilience with us and other co-founders.
Private, structured conversations with 8–12 founders in a similar phase.
The 8 resilience themes.
Out of 300+ interviews came eight themes that shape how founders keep going and keep growing.
The research became a method. Real conversations, structured around the eight areas that shape founder resilience.
- 01Your sense of purpose
- 02Your ever changing role
- 03Personal effectiveness
- 04(Co-founder) team dynamics
- 05Navigating tough decisions
- 06Life happens
- 07Growth mindset
- 08Avoiding it becomes too much
Book an introduction, or send a short message.
We'll come back within a few working days.